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“Firms are investing hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement structures in order to achieve a new level of customer centricity and agility. eBusiness professionals on the digital business journey are seeing very positive results.”

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The ROI Of Digital Business Transformation
Business Case: The Digital Business Transformation Playbook
by Martin Gill
November 6, 2015

Key Takeaways:

  1. Digital Business Transformation Is A Major Investment
  2. Experiment To Find The Big Wins
  3. Build A Business Case On Multiple Dimensions